You don't need a huge studio and camera crew to create a customer-attracting holiday video. Shane O'Neill shows you how easy it can to be produce video to use on websites, social media, and in newsletters. See examples of successful low-cost campaigns and check out a simple video set-up that will let you produce videos yourself. (Also: see Shane in action at the Video Action SMART Station and try your hand at making a video. Get ready for your close-up!)