Presenter Richard Baker, CEO of Premium Knowledge and author of the soon to be published Bourdieu's Demon, shows how this new information age has affected buying patterns the upper middle class,
something he calls "enlightened" expenditure of discretionary income. His presentation will combine lecture and workshop to help the audience understand how income and social status affect buying patterns and how to use these when preparing marketing and sales campaigns.
Light refreshments will be served. Seating is limited.
Sponsored by AGTA and Kimberly Collins Colored Gems