The holiday season offers a spectacular opportunity to show your company off at its best, but this time of year is just a mere extension of how proper marketing and sales initiatives should be implemented all year long so that the holiday season reaps the most rewards. Konstantina Mahlia, of Mahlia Collection in Tucson, AZ, is a master at enticing holiday shoppers through advertising, social media and her website creating a strong outreach to holiday customers long before the season arrives! Kate Peterson will interivew Konstantina to learn how she is creating holiday connections with her customers, both in her store and online. Let Konstantina’s energy and creativity inspire you to create a "Bold and Beautiful" holiday experience in your store.